Skateboarding came naturally to Rob. As a 12-year old, he instantly felt comfortable on the board. That same year, Rob became the youngest member on the ultra-popular G&S Skateboarding team. He turned pro when he was 16 and joined the Alian Workshop Team. His amazing boarding skills and tricks earned him a spot as a DC shoes endorser as a 21-year old. Rob's skateboarding DVD's also became a huge hit within the skateboarding community.
One of the biggest breaks of Rob's career came in 2006 when he got his own reality show Rob and Big. The show stars Rob and his best friend and bodyguard Christopher "Big Black" Boykin. Big Black lives up to his nickname with his 6'6", 400 lbs frame. The comedic show about this odd couple has become a big hit and has been picked up for a second season. In early 2007, Rob began shooting his own movie that he stars in and produced.
Robert Stanley popularly known as Rob Dyrdek is a professional American skateboarder, entrepreneur, reality TV star and actor. Rob Dyrdek was born on 28th June 1974 in Kettering Ohio. He rose to fame pursuing a career as a pro skateboarder and staring in his own reality shows; “Ridiculousness“, rob and big and Dyrdek’s Fantasy Factory.
Rob Dyrdek is a self-made American success in the truest sense of the term. During a career now spanning more than two decades, he has transcended his role as an innovative and influential professional skateboarder -- and become a dynamic serial entrepreneur, pop-culture personality, and groundbreaking media impresario. With more than a dozen companies and brands in his portfolio today, Rob is a case study in hard work, hustle, and uncanny street smarts.
And he's done it all on his own entertaining, and sometimes death-defying, terms -- getting attacked by sharks to promote his toy line, "kickflipping” a car 70 feet ramp-to-ramp for a Super Bowl commercial, and facing down a tiger because, well, it makes for compelling television.
Through a tireless work ethic and a natural ability to draw connections between brands and media, Rob has parlayed his unorthodox approach to business into a venerable empire, in which he holds a variety of roles: 20-year Brand Evangelist and Signature Line Creator for DC Shoes; Founder and Chairman of Street League Skateboarding, the nation’s fastest-growing professional sports league; Creator of the Wild Grinders toy line and cartoon series on Nicktoons; Founding Partner of Superjacket, the production company behind MTV hits Rob Dyrdek's Fantasy Factory and Ridiculousness; Investor, Brand Ambassador, and Mentor to a variety of lifestyle brands, including Stance, Habitat, and Alien Workshop; and Creator of the SLS Foundation, which builds skate plazas in underprivileged neighborhoods across the nation.
While millions around the globe have followed Rob's one-of-a-kind entrepreneurial journey, through his wildly popular MTV shows, viral videos, and considerable social-media platform, very few know the true “reality” of his methodical approach to business behind the scenes. Up at 6 a.m. every single day, Rob operates with one philosophy in mind -- “Make Your Own Luck.” It’s a hard-work mantra that not only guides the Dyrdek Enterprises, his parent company based in Los Angeles, but also inspires and empowers legions of fans to reach their own success, however they may define it. “Everybody has the exact 24 hours, 365 days a year to accomplish anything they want,” he says. “It’s on you how much effort you put into making those things happen for yourself.”
Despite a successful competitive career, Rob knew he wanted to give back to the sport in even bigger, longer-lasting ways. For him, from an early age, the sport represented opportunity -- opportunity to create and innovate within the confines of the skateboarding world and beyond.
A well-known presence in the skateboarding world, Rob became a household name -- and began charting his future media career -- in 2006, with the premiere of Rob & Big on MTV. Based on a video sketch he put together a few years earlier for DC Shoes with his friend and bodyguard, Christopher “Big Black” Boykin, the reality buddy comedy would go on to become one of the most successful shows in MTV history and still airs in regular rotation to this day. Not only did Rob & Big introduce Rob’s antics and larger-than-life personality to a mainstream audience, through his careful storytelling as executive producer he also positioned it as a wildly successful marketing vehicle for his multitude of brands, including DC Shoes. In the year prior to Rob & Big’s airing, DC’s revenue stood at an estimated $120 million. Three years later, that number had climbed to $500 million.
With considerable success in both business and entertainment under his belt, Rob decided to combine the two in a big way in 2009, with the introduction of the Fantasy Factory -- a 25,000-square-foot superoffice in downtown Los Angeles. Complete with a zip line, foam pit, and the world’s first indoor concrete skate plaza, the Factory serves as the backdrop for Rob Dyrdek’s Fantasy Factory and a symbol of his work hard/play hard approach to business and life. Fantasy Factory, about to enter its seventh season, making it one of MTV’s longest-running shows, depicts day-to-day life at the Dyrdek Enterprises, with plenty of hijinks, celebrity cameos, and the occasional zoo animal. During this time, Rob leveraged his status as one of MTV’s most familiar faces into another TV project, Ridiculousness, a fast-paced studio-audience show where he highlights the funniest and craziest amateur videos on the Web and has been signed to its sixth and seventh seasons.
One of the biggest breaks of Rob's career came in 2006 when he got his own reality show Rob and Big. The show stars Rob and his best friend and bodyguard Christopher "Big Black" Boykin. Big Black lives up to his nickname with his 6'6", 400 lbs frame. The comedic show about this odd couple has become a big hit and has been picked up for a second season. In early 2007, Rob began shooting his own movie that he stars in and produced.
Robert Stanley popularly known as Rob Dyrdek is a professional American skateboarder, entrepreneur, reality TV star and actor. Rob Dyrdek was born on 28th June 1974 in Kettering Ohio. He rose to fame pursuing a career as a pro skateboarder and staring in his own reality shows; “Ridiculousness“, rob and big and Dyrdek’s Fantasy Factory.
Rob Dyrdek is a self-made American success in the truest sense of the term. During a career now spanning more than two decades, he has transcended his role as an innovative and influential professional skateboarder -- and become a dynamic serial entrepreneur, pop-culture personality, and groundbreaking media impresario. With more than a dozen companies and brands in his portfolio today, Rob is a case study in hard work, hustle, and uncanny street smarts.
And he's done it all on his own entertaining, and sometimes death-defying, terms -- getting attacked by sharks to promote his toy line, "kickflipping” a car 70 feet ramp-to-ramp for a Super Bowl commercial, and facing down a tiger because, well, it makes for compelling television.
Through a tireless work ethic and a natural ability to draw connections between brands and media, Rob has parlayed his unorthodox approach to business into a venerable empire, in which he holds a variety of roles: 20-year Brand Evangelist and Signature Line Creator for DC Shoes; Founder and Chairman of Street League Skateboarding, the nation’s fastest-growing professional sports league; Creator of the Wild Grinders toy line and cartoon series on Nicktoons; Founding Partner of Superjacket, the production company behind MTV hits Rob Dyrdek's Fantasy Factory and Ridiculousness; Investor, Brand Ambassador, and Mentor to a variety of lifestyle brands, including Stance, Habitat, and Alien Workshop; and Creator of the SLS Foundation, which builds skate plazas in underprivileged neighborhoods across the nation.
While millions around the globe have followed Rob's one-of-a-kind entrepreneurial journey, through his wildly popular MTV shows, viral videos, and considerable social-media platform, very few know the true “reality” of his methodical approach to business behind the scenes. Up at 6 a.m. every single day, Rob operates with one philosophy in mind -- “Make Your Own Luck.” It’s a hard-work mantra that not only guides the Dyrdek Enterprises, his parent company based in Los Angeles, but also inspires and empowers legions of fans to reach their own success, however they may define it. “Everybody has the exact 24 hours, 365 days a year to accomplish anything they want,” he says. “It’s on you how much effort you put into making those things happen for yourself.”
Despite a successful competitive career, Rob knew he wanted to give back to the sport in even bigger, longer-lasting ways. For him, from an early age, the sport represented opportunity -- opportunity to create and innovate within the confines of the skateboarding world and beyond.
A well-known presence in the skateboarding world, Rob became a household name -- and began charting his future media career -- in 2006, with the premiere of Rob & Big on MTV. Based on a video sketch he put together a few years earlier for DC Shoes with his friend and bodyguard, Christopher “Big Black” Boykin, the reality buddy comedy would go on to become one of the most successful shows in MTV history and still airs in regular rotation to this day. Not only did Rob & Big introduce Rob’s antics and larger-than-life personality to a mainstream audience, through his careful storytelling as executive producer he also positioned it as a wildly successful marketing vehicle for his multitude of brands, including DC Shoes. In the year prior to Rob & Big’s airing, DC’s revenue stood at an estimated $120 million. Three years later, that number had climbed to $500 million.
With considerable success in both business and entertainment under his belt, Rob decided to combine the two in a big way in 2009, with the introduction of the Fantasy Factory -- a 25,000-square-foot superoffice in downtown Los Angeles. Complete with a zip line, foam pit, and the world’s first indoor concrete skate plaza, the Factory serves as the backdrop for Rob Dyrdek’s Fantasy Factory and a symbol of his work hard/play hard approach to business and life. Fantasy Factory, about to enter its seventh season, making it one of MTV’s longest-running shows, depicts day-to-day life at the Dyrdek Enterprises, with plenty of hijinks, celebrity cameos, and the occasional zoo animal. During this time, Rob leveraged his status as one of MTV’s most familiar faces into another TV project, Ridiculousness, a fast-paced studio-audience show where he highlights the funniest and craziest amateur videos on the Web and has been signed to its sixth and seventh seasons.